Credible & Trustworthy
Credibility and Trustworthiness are the essence that underpins everything we do – and aspire to do in the future
OUR ETHICAL PRINCIPLES
Improving peoples lives
Being Transparent
Being Accountable
Being data secure
OUR APPROACH TO ETHICS
Ethics are intrinsic to issues of wellbeing and resilience and this is especially true when providing a means of measurement of them. So as a result, we ensure that our measurement techniques are evidenced-based and grounded in science.
LESSONS LEARNED
Cernova has invested over $2 million and 10,000 working hours in our research that is supported buy our ethics strategy.
Tempering ambition
Ambition should not come at the cost of ethics so we strive for the right balance to constantly second guess how our research and products could be used for unintended purposes with unintended consequences. As result we stress test and invite external feedback before we go to market
No half measures
From day one we resolved the importance of ethics and decided we were all in – no half measures.
Taking a stand on Principles
When we began, the ethical boundaries of how the data we measure could be used wasnt established so we developed a de-identified workforce wide resilience assessment as the standard. If a client elects to assess identified data then we review the data usage policy on a case by case basis. This demonstrated to us that early consideration of potential conflict between ethical principles is essential.
A work in Progress
Great leaps in technology sometimes means that we are playing catch up with the learnings from how it is best applied or used for good. Every day we evolve this maturity and our goal is to maintain parity with likely use cases to ensure we close that loop